NETWORK OF COMMUNICATION
The pattern
of contacts among the members of the organization and the flow of information among
them is a communication network. The network helps managers to establish contacts in
different patterns through communication flows. The network depends upon the
magnitude of the organization, the nature of communication channels in the
organization, and the number of persons involved in the process. There can be
many patterns of communication networks.
1. Vertical Network:
The vertical network is usually between the superior and subordinate and vice versa. It is two-way communication. Immediate feedback is possible in this type of communication network. It is a formal network.
2. Circuit Network:
Under this
network, two persons communicate with each other. Say Mr. ‘A’ sends a message to
Mr. ‘B’. After receiving the message Mr. ‘B’ communicates the feedback message to
Mr. ‘A’. So communication takes the form of a circuit. Therefore it is known as a circuit network. It is similar to a vertical network but in a circuit network, ‘A’
and ‘B’ are not necessarily superior and subordinates.
3. Chain Network:
This
network of communication follows the organizational hierarchy and chain of
command. All subordinates receive commands or instructions from their superiors.
B, C, D, and E, F, G are the subordinates to A in the organizational hierarchy and
receive commands from ‘A’ which follows the way shown in the diagram.
4. Wheel Network:
Here all subordinates receive
commands from one superior. This is a highly centralized type of communication
network where each subordinate receives commands or instructions from a single
authority or superior ‘A’ and wants immediate feedback.
5. Star Network:
Under the star communication network all members of the group communicate with each other
and exchange information. This network is a must for group communication or
where teamwork is involved. This network channel of communication is open to all
members of the group. The members communicate with each other without
hesitation.
The
effectiveness of the above networks of communication channels depends upon their
users i.e. the managers at all levels, their subordinates, and other members of
the organization, and above all the seriousness with which all these human
resources make use of the facilities provided to them by the organization to
accomplish its objectives.
FORMAL COMMUNICATION
·
Vertical: Information
flows freely up and down the organizational structure. For example, your boss’s
boss speaks to you, you speak to your boss, and you speak to the employees
under you.
·
Horizontal: This
is where information or communication flows across a structure. For example,
you and your co-workers speak together back and forth.
·
Diagonal: Finally,
there is diagonal formal communication where all levels communicate with one
another in any direction.
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